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GRAEFF | Strive for passion, shine through responsibility

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      Wu Hao, born in 1983, is originally from Yueyang, Hunan Province. In addition to serving as President of GRAEFF's Asia-Pacific and China regions, he is also a member of the National Committee for Pressure Measurement Technology and serves as Vice Chairman of the Shanghai Pressure and Level Measurement Committee.


      He holds many other titles: PhD, Senior Engineer, Pressure Measurement Expert, Shanghai Leading Talent Reserve, and Chief Technician of Songjiang District, Shanghai. However, whenever someone mentions these titles, he always smiles and waves his hand, saying, “If people like me and I can bring positive influence to others, I am more than happy to do so.”


      Wu Hao once said that success cannot be measured by the position one achieves, but rather by the number of difficulties and obstacles one overcomes on the path to success. His journey is nothing short of legendary: at 19, he was awarded the title of “Outstanding Employee” by Yangpu District, Shanghai; at 21, he led a cross-border corporate merger; he was rehired by the global Fortune 500 company Roper and established the Dynisco China factory; and later, he founded the GRAEFF (Graff) China factory. His resilience and determination have been constant companions throughout his life.


       In 2004, Wu Hao led an international merger and acquisition in the sensor field between China and the United States. What made this merger unforgettable for him was not only the fact that it ended in failure, but also the sense of helplessness he felt for not being granted the final decision-making authority. This experience sparked his idea to establish his own company. To this day, “Founder of Shanghai Haoying Measurement and Control Technology Co., Ltd.” remains a label Wu Hao takes great pride in.


       In 2012, Wu Hao led his team to create the Dynisco ECHO series of high-temperature melt pressure sensors, which are now bestsellers worldwide. That year alone, the company generated nearly $20 million in revenue and completed the establishment of production lines for Dynisco Malaysia and Dynisco China.


        Over the years, through continuous improvements in design and production process control equipment in the fields of pressure sensors and high-temperature melt pressure sensors, Wu Hao has dedicated himself to the development of industrial automation and production. His design philosophy has always emphasized reliability, sustainability, and repeatability, and he has been at the forefront of these efforts.


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You have many labels attached to you, which make you highly recognizable but could also be a constraint?


    A person's multiple labels are simply a summary of certain aspects of their life experiences. They are evaluations from friends in various fields and honors bestowed by the government. For me personally, they are a form of affirmation and encouragement.


    Everyone can be labeled, and such distinctiveness is not a bad thing; it should not become a constraint. We should look beyond the surface to the essence. Behind every label lies effort, perseverance, struggle, and progress in a particular matter. It is this process and attitude that deserve our attention, not the labels themselves.


Do you like being labeled in this way?

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    Whether I like to be "labeled" is a question I have never considered, since it is "labeled" it means that it is not my own decision. If you like it, or if this "tagging" can bring positive effects to you, I am more than happy to.


    At the age of 19, I was awarded the title of "Excellent Employee" in Yangpu District, Shanghai. During the working period, I learned sensor design and management by myself. Especially after four years, the sensor manufacturing factory Shanghai Hao Ying measurement and control Technology Co., LTD., how to grow rapidly?


    In that era, for a 19-year-old migrant worker from the countryside into the city of Shanghai, there is no concept of the so-called "excellent".


    I was born in 1983 in a mountain village in Xiangyin, Yueyang, Hunan Province, which is also the hometown of General Tso. My grandfather and father were both carpenters and farmers. In the countryside, reading becomes the only way out for children. In that era when there was still a job assignment in the secondary school, my family chose to let me study in high school, hoping to seize the opportunity to change my destiny and honor my ancestors by entering the university.


    Unfortunately, it didn't happen as my parents expected. I dropped out of school in the first semester of my sophomore year and went to Shanghai to work. After a period of time, studying hard and doing a good job became the only way to survive in the big city, and it was based on such learning and growth, and constantly broadening the horizon and improving cognition, that I was later awarded the title of "Excellent Employee" in Yangpu District of Shanghai.


    The origin of Shanghai Haoying Measurement and Control Technology Co., Ltd. was in 2004, when I was 21 years old, leading an international merger between China and the United States in the sensor field. Although I failed in the second year, I think the failure was not due to my personal reasons, but more due to my not being the owner of the business and the ultimate decision maker.

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   Then created Shanghai Hao Ying measurement and control Technology Co., LTD., I is to make the failed merger and acquisition success, this "unbelieving, brute" character is the tradition of Hunan people, but also an important characteristic of Hunan spirit.


   Draw wisdom and strength from the history of struggle of our ancestors. As early as the fall of the Southern Song Dynasty, the Mongolian Tieqi southward, then Tan Zhou (Changsha) governor Li Fu led the army and people to fight bravely, after the city was destroyed, the whole family self-immolated in the Xiong Xiang Pavilion, now Pozi Street roadside well lane stands "Xiong Xiang Pavilion site" cultural relics protection plate; Li Fu and Wang Fuzhi people dare to sacrifice the spirit of Hunan during the Anti-Japanese War is particularly prominent, the students of various schools have written to participate in the war of resistance, Hunan a total of more than 2 million young men and women to join the army, so that the Japanese invaders in Hunan this land to suffer, and finally bow...


   It is precisely this kind of character that makes me do this thing without hesitation, and fortunately, this thing was successful in 2011. Roper Group, a US-funded company listed on the global 500 list, wholly acquired Shanghai Haoying Measurement and Control Technology Co., LTD., and rehired me as the president of Dynisco China, responsible for the establishment of Dynisco factories in China and assisting the production technology of global factories.

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   Later, why did you want to study the MBA (Master of Business Administration) of PSU University in the United States, and read the DBA (Doctor of Business Administration) of IPAG Business School in France?


   Books have their own golden house, knowledge can be enlightened, so learning is particularly important. I once said that no matter what the degree, read more, the heart is enriched, the spirit is naturally rich; No matter what you look like, exercise for a long time, lose fat and get in shape, and your energy will naturally increase, and you will meet a new you!


   In the process of learning, I will constantly improve my thinking and cognition, and I will meet more excellent people and learn more knowledge outside of books.

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   Completing an international merger with a Fortune 500 company at the age of 28, and then working as a senior executive of a foreign company, what are the challenges to your abilities? Why are there so many hot products?


The transition from a private company to a global public company is a painful one.


   This represents the transformation from an entrepreneur to a professional manager, especially at the age of 28, without systematic learning and training, without any experience, which is undoubtedly a challenge, which is even greater than the challenge of setting up a private enterprise in China at that time.


   In 2012, I led the team to create Dynisco ECHO series of high temperature melt pressure sensors, which are now the best-selling products of Dynisco in the world. In the same year, it achieved a revenue of nearly US $20 million and completed the establishment of Dynisco Malaysia and Dynisco China related production lines.


   At the same time, it also improved the sales performance and service of Dynisco in China. Of course, this is inseparable from the support of all walks of life and Dynisco and Roper Group, as well as the training of enterprise talent team. This is a systematic process, everything is to cultivate the professional belief, attitude and professional ability of the team, the team built on this basis must be excellent.


The growth space of the leader is also the growth space of the organization, how do you keep pulling your ceiling up?


   The so-called "will bear a clutch", leaders must always keep making progress, especially in strategy, cognition, only the continuous progress of thought, in order not to be eliminated by The Times, not to be eliminated by the industry, it is also the opportunity to lead the team to do things well.


   What kind of life experience have you had over the years in both business and academia? Which role makes you feel more fulfilled, entrepreneur or scholar?


   The progress of business cannot be separated from the academic foundation, and the two complement each other. The so-called "dual-dwelling" life can better help oneself to improve comprehensively, which is very interesting and meaningful. I think the role of entrepreneurs and learners is more realistic. There is still a great distance from scholars, and growing in different roles is very fulfilling for the individual.

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   In 2020, you were hired as President of GRAEFF China and set up the GRAEFF China Factory. In July this year, you became President of Asia Pacific with the establishment of GRAEFF Asia Pacific. How do you feel about this experience?


   The British Walter Graeff (Walter Graeff) produced the first pressure sensor conversion mechanism in 1930. In this mechanism, the moving measure of the diaphragm, spring or Bourdon tube becomes the electricity part, the pressure diaphragm becomes the capacitance part, and the indicator movable mechanism becomes the potentiometer branch.


   In 1930, Walter Graeff (Walter GRAEFF) founded the GRAEFF brand under the name Graeff; In 1950, GRAEFF supplied R.H.Windsor, a British company, with a mass-produced high temperature melt pressure sensor for twin-screw extruders for use in their equipment, which meant the world's first high temperature melt pressure sensor for pressure measurement of molten polymers.


   British GRAEFF has experienced many developments and mergers and acquisitions. With the rapid spread of the epidemic in the world, this deeply rooted European enterprise is facing a huge survival crisis. At that time, the large and steadily growing Chinese market became a stabilizer for global demand, and my years of international management background made it a natural fit to join GRAEFF.


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   With the support of European technology and international team collaboration, GRAEFF has achieved rapid development. GRAEFF has become specialized in pressure sensors, melt pressure sensors, temperature sensors, industrial sensors, intelligent sensors, flow sensors, displacement sensors, level sensors, pressure temperature control instruments, intelligent digital controllers, pressure gauges, heaters, laser technology, instrumentation, pressure and temperature calibration systems, laboratory instruments, iot and automation Control systems research and development, production and sales of the British multinational group.


   British GRAEFF in Germany, the United States, China and other countries to establish factories or offices, GRAEFF products are mainly used in food, pharmaceutical, biotechnology, chemical, petrochemical, energy industry, power station, sewage treatment, Marine shipbuilding industry, environmental engineering, spraying equipment, plastics, chemical fiber, rubber, pharmaceutical, metallurgy, petrochemical, automobile manufacturing, ceramic glass, UAV, robot system, aerospace, mining machinery, engineering machinery and other fields.


   The combination of GRAEFF's international technical quality and Chinese localization service will definitely gain greater development space in China, and GRAEFF will become an important chapter in my work resume.


   Nowadays, the scale of enterprises is getting larger and larger, which has higher and higher requirements for enterprise management. In your opinion, should enterprise management do some subtraction or addition?


   In my opinion, different enterprises should adopt different methods at different stages. The purpose of each person's business is different, the way and level of management will be different, there is no so-called right or wrong, entrepreneurs are the most enterprising people in this era, but also an important part of the class.


   From the perspective of internal management, a good enterprise must have a good business management system process, which will develop faster; Judging the situation, keeping pace with The Times, constantly forging ahead, persevering, never giving up, as for the method that can add or subtract, adaptable, these are an important part of my work.

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From the perspective of success and failure, how would you rate yourself now?


   In 2011, in an interview with the media, he said: "Success is not measured by what status a person has reached, but by how many difficulties and obstacles he has overcome on the way to success."


   I appreciate teacher Chen Danqing said such a sentence: "Life is meaningless, all hobbies are a kind of fraud, my efforts are to make meaningless life interesting." We often say that heroes are not judged by success or failure, as long as we are still struggling, as entrepreneurs, business management as a faith, so that meaningless life becomes interesting.


At the same time, their efforts can also help and influence some people to become better, then our life is very good.


In the current environment, what advice would you give to young people to innovate and develop?


   In this era, young people are very smart, living in a comprehensive environment of material prosperity since childhood, most of them have experienced systematic learning in universities, and it is precisely in such a good era, such a family, education system or era background, so that our pursuit of life goals and beliefs seems not so strong.


   This is a kind of crisis, for the country and the nation, perhaps only if we young people re-establish awareness, remember the history, and deeply understand that in such a peaceful era is the life and blood of the ancestors, our young generation will change themselves from the thought and cognition, and the application of knowledge, innovation and development will naturally form. The country will have more young people to strive for the development and progress of the industry, the country will be prosperous, the people will be happy and healthy.


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What do you think of 2023? How to stretch the time, with a 3 - or 5-year cycle, what kind of state do you think the competition in the industry will enter?


   Vicious competition is a normal situation in all walks of life in our country. In the past, due to poor economic conditions, the gap between the rich and the poor was large. In order to have a better life and change the poverty situation of the family, people put money in the most important position. Talent diversion, low price competition has become a status quo.


   However, with the development of the national economy, the improvement of people's lives, and the improvement of the education system, we have re-recognized the meaning of business, which is not simply to make money. In the sensor and various fields of enterprises will be reshuffled, with the improvement of the national financial and listing system, many enterprises will be listed or acquired, but also a number of enterprises will be eliminated, the industry will become more orderly, Chinese enterprises will become international enterprises.


   With the improvement of leaders' own cognition, the standardization of the industry, the improvement of enterprises' internal progress, and the strengthening of domestic and international cooperation, Chinese enterprises can quickly become high brand and high quality enterprises in the global market.




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