The Qingming Festival, also known as the Tomb-Sweeping Day, Pure Brightness Festival, March Festival, and Ancestral Worship Festival, falls between mid-spring and late spring. Originating from the ancestral beliefs and spring sacrificial customs of ancient times, the Qingming Festival embodies both natural and cultural significance. It is both a solar term and a traditional festival.

Festival Customs

Tomb-Sweeping

“Many graves are seen on southern and northern hills; on Qingming Day, tomb-sweeping is in a busy whirl.” Tomb-sweeping and ancestor-worshipping are among the most important aspects of the Qingming Festival. Tomb-sweeping, also known as “grave worship,” is an expression of “reverence for ancestors in their time.” It is a way to honor and remember our forebears, a custom with a long and storied history.

Spring Outing

Spring outings are one of the important customs of the Qingming Festival. During this season, spring returns to the earth, all things are rejuvenated, and nature is full of vitality. Spring outings, also known as "spring excursions," are described as "the joy of being close to nature." Enjoying the scenery during a spring outing is an expression of love for and enjoyment of spring.

 During the Qingming Festival, we reflect on the past and honor the distant. By paying tribute to our sages and carrying forward our culture, GRAEFF will write a new chapter in its corporate development with a more resolute conviction.